Why play?

Dr David Whitebread from the University of Cambridge has recently reported on the importance of play in a child’s development. Dr Whitebread said, ‘Play in all its rich variety is one of the highest achievements of the human species’, and here at Forever Dolls, we couldn’t agree more. This is just the latest in hundreds of studies which confirm the same thing. Plus, the United Nations High Commission

Childhood Memories

What are your most significant childhood memories? Maybe the smell of Christmas pudding cooking? Or perhaps a fall off the school playground monkey bars? The touch of a particular softtoy or the smell of your mum’s favourite perfume are also common early memories. Researchers have shown that most people’s childhood experiences being to become long…

The Power of Dolls

We are designers and business owners. We could make anything in the world. Gadgets, homewares, clothing – something practical. Yet, we have dedicated our passion and talent to creating dolls. Why? Because we believe in the immense power of dolls. We have experienced it first hand and continue to experience it through the eyes of…