Hello! I'm Emma,
The Founder and Director of Forever Dolls, mum to four amazing daughters and wife to a dedicated fisherman and motorbike lover.
A natural resource manager by trade, my career took me to iconic Bondi Beach before I ended up in a corporate compliance role for a large company. While I am forever thankful for my career, corporate compliance crushed my creative spirit.
When my oldest daughter, Zara, was turning 6 and wanted a ‘big girl’ doll for her birthday. We knew exactly what we wanted, but we couldn’t find it in Australia. She wanted a doll that was cool and fun, colourful and trendy. I wanted a doll that was age appropriate, promoted positive body image and had wholesome messaging.
Needing a creative outlet from day job and determined to find the perfect friend for my girl, Forever Dolls was born!
Our dolls are designed to be a friend. They each have their own characteristics and traits that we value as a family and promote to our daughters
A Forever Doll is someone kids
can confide in, connect with and
love. Someone to give them the
confidence to be themselves.
During my fourth pregnancy, I was made redundant from my job during a tough time in our corporate space. I took this as a sign that there was more important work I needed to do. Sometimes, the universe knows what you need more than you do!
These dolls are more than just the high quality materials they’re made from. They are a wish, a hope. For children to hold on to their all too short childhoods for just a little longer.
Children are feeling pressured to grow up too quickly in our modern world. Skipping crucial years of social and emotional development that comes from playing and just being a kid.
We want to encourage play for children aged 3 – 12+ by giving them a doll they can be proud of, something that won’t be hidden away when friends come over. A doll they can play with now and treasure forever.
Some Of Our
fave designs!
LOVE NOTES FROM
Forever fans!
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Cannot rate these dolls highly enough! they are absolutely beautiful to look at and get a lot of comments when my daughter brings them out with us . My daughter turned 4 and received her 3rd doll and is loving playing with them altogether .
The services is incredible , friendly & always happy to answer questions and help out . Recommend to anyone who asks about them 💜💛
We love ours
Such high quality dolls and Emma is such a caring, understanding and helpful business owner. What an amazing Australian made small business
I'm absolutely in love with these Forever Dolls our first doll was the Amelia and now we have 4 dolls in total, my little 4 year old loves them.
My mum bought me a forever doll Celeste, I have been playing with it nearly every day it brings me joy and happiness. I take her out to our play ground and pretend she’s my baby I take her on the monkey bars and pretend we’re pro gymnastics girl. I take her on my toy pram and take her around the house but the only other thing she needs is a friend.
Beautiful dolls, beautifully made with great customer service. Love the subscription also with great extras for the dolls arriving monthly in the post for my daughter to unpack ❤️
I was after a special doll for my daughter, I bought her a forever doll and she loved it, we now have 6 forever dolls and get the monthly subscription pack which is always worth the value. I would recommend forever dolls to anyone who is after a life long friend for their children
My husband and I got my daughter ‘Soarkle’ for her 4th birthday. We loved her so much we now also have ‘Rainbow’.
The quality of the dolls are amazing, their hair is absolutely devine. They come beautifully packaged, with a great range of clothes and accessories available for them.
I love that the dolls are all handmade in Australia and we are supporting a small business, whilst having an extremely happy 4 year old 💜
My Daughter Alexis loves her forever Dolls, she has Kitty and Mackenzie. she spends all day playing with them and dressing them up, it's so magical watching her play and her imagination go wild with her to BFF's ❤
We absolutely love our Forever dolls, they are so beautifully unique and each come with their own personalities
My granddaughter Ivy with her 2 very loved Forever dolls, Violet and Willow. I don’t think she’s finished with her collection yet. 🤔😳😂.
I’m an adult collector of these dolls and absolutely love how beautiful they are. Emma and the forever doll team go above and beyond to make every doll so special. I’m well into the double figures for my collection now and can not wait to add more. Absolutely recommend ♥️♥️♥️
I highly recommend Forever Dolls, I brought one for my niece and her reaction was priceless. I live in the Northern Territory and she is Googong NSW. She stressed she didn't like her, she absolutely loved her.
My daughter got Faith (pretty sure that’s the name) for Christmas and she is in love! Always playing with her and dressing her and doing her hair! Honestly I’m in love with the dolls hair so pretty. Great quality dolls and amazing quality!
My Daughter recieved Bonnie for Christmas 🌲 I just want to say a huge thank you! She has not put her down since Christmas Day.❤ she is beautiful x
Was so excited to receive my Forever Dolls today for my granddaughters. They are even more beautiful than I ever imagined 💝 The customer service was amazing and the product such great quality. I absolutely recommend Forever Dolls if you want a special gift.
Purchased for our youngest daughter for Christmas. Photo is taken with our middle daughter (she’s not a doll fan) however she does think this doll is rather cool and knows her little sister is going to LOVE it.
I highly recommend this business, not only for the quality of their beautiful dolls, they are also an amazing business who go above and beyond, excellent communicators and I do love your update posts too. I’m so glad your business is thriving you guys deserve it. Thank you again and merry Christmas xxx
I received my daughters dolls yesterday for xmas this year and they are absolutely beautiful i nearly cried because i know how much they will love them and i have already ordered some clothes also for xmas! Thanks so much xx
Ordered the ‘Butterfly Queen’ doll for my daughter.
She absolutely loves it and the doll is very beautiful.
The doll came with a carry case, brush and water spray bottle which was a nice little surprise.
I would definitely recommend buying from Forever Dolls.
These dolls are absolutely incredible, with the most amazing quality and gorgeous in every single way. You won’t find a doll of this quality anywhere else and the incredible woman who makes them is so kind and talented. She makes makes each dolls with love and it shows ❤️
The Rainbow Doll is just beautiful. She is well made, packaged beautifully and the hair is really lovely and bright. She goes everywhere with our daughter. Thank you very much!
Thank you for creating our daughters first (custom) Forever Doll. She is in love with her gorgeous doll which was crafted to match her wish list. She’s absolutely beautiful! 💕
I finally got to give our daughter her custom forever doll today and she absolutely loved it. It was so fun telling her we designed it just for her. the process was amazing and the way it is packaged is just so beautiful you can tell there is so much care taken.
oh my god, we got our delivery today, Bo the beautiful forever doll is absolutely stunning. beautifully made, clothing is stunning. I will admit when I first showed my daughter online she said it looked a tad creepy but when she opened her parcel she was struck by Bo"s beauty. thank you for such a beautiful girl
Gold. Absolute gold.
Both my girls are so enamoured by the beautiful hair and clothing. We are so happy with our purchases. Xx
Her design dress has arrived I think she wants one for herself now.
It’s absolutely beautiful,thank you again.
Forever Dolls are the most amazing dolls in every way, they look stunning with their stunning wigs and curls. The quality of the dolls are 2nd to none, then topped of by fantastic customer service.
As soon as we found out about Forever Dolls we knew we needed one. Days later we decided she needed a friend. So we now have Aqua and Flossy and my daughter takes at least one everywhere. She even sleeps with them. She has never been so attached to a doll in her 5 years!
So easy to order and even customize! Always friendly and fast responses. We added earrings, nail polish and freckles to Flossy and my daughter was so in love! The dolls also attract so much positive attention when we are out!
We look forward to growing our FD family. It’s becoming an addiction!
My two year old receive on xmas she In love with Flossy , she take her everywhere and love dress up . Even made her little bed . Flossy have help improved her confidence 😍
A wonderful assortment of quality dolls. The experience of buying them is easy and the service is friendly and responsive. ❤